To get on top of things and increase your chances of getting the Best Seller Badge, you first need to understand what it is. Next, you need to learn the strategies you can implement to actively improve your chances of getting it. The strategies listed below should work for any product that you have selected after product search, and can be very powerful if executed correctly. In short, to earn the Amazon Best Seller badge, you need to sell the most products in your category. Now Amazon isn’t saying to specify how long you have to maintain that consistently high number of sales, which can make it difficult.
To get on top of things and increase your chances of getting the Best Seller Badge, you first need to understand what it is. Next, you need to learn the strategies you can implement to actively improve your chances of getting it. The strategies listed below should work for any product and can be very powerful if executed correctly.
The Amazon Best Seller badge
The best seller badge is a little orange mark that can do great things for your ads. It appears in all categories and even in some searches where your Amazon listing is ranked first. Having the best seller badge means more clicks for you, higher conversions, and higher Amazon rankings. About a hundred product detail pages are awarded the best seller badge for each category, although lower-level categories may not have that many. Sometimes a category will not display it for a while if Amazon’s A9 Algorithm server does not have enough data to choose a clear choice.
According to Amazon, the best seller badge is awarded based on market sales and may change hourly. The formula is, of course, a well-kept secret, but we can make some pretty educated guesses about how it works. It depends on the market, which means you have to be the best seller on Amazon.com to get the best seller badge on Amazon.com. Whether on Seller Central or Amazon Seller Central, you have the opportunity to earn the best seller badge.
So let’s look at the best strategies to get the best seller badge
You can make your ad a powerful hitter in minutes just by signing up in a different category . If your product looks like a lot of others, it will fall into a niche where there are at least a few categories that descriptively match. You can list them in any or at least most of them without detracting from your relevance.
Anyone who’s successfully selling on Amazon knows that speed of sales – which is what you want a lot to get to get the best seller badge – is directly related to the competition.
What you want to do is look at each of these categories and find out which ones have less competition. The rule of thumb is that when you compete in an easier category, you can sell better. To determine which is your best choice – the easiest category to fit into bestsellers – browse the categories and compare the number of reviews and bestseller ratings (BSRs) of each of the top 10-20 lists from each category. You’re looking for the category that has the fewest reviews and the highest BSR rate.
Note here that you don’t always have to change the category and you can skip ahead to Step 2 if you’re good at where you are.
Optimize your ads
If you aren’t doing it already, you really need to start doing it now. The backend Amazon keywords are really important for the visibility of your ads. There are hundreds, if not thousands of keywords relevant to your product and your niche. Chances are, you aren’t even using a fraction of all of your ads.
You’ll want to do keyword research intensive to find all of those good keywords and select the best ones to use in your ads. Start with a product and start directly on Amazon. Use the keyword research tool to view all the Amazon-based keywords that are relevant to your product. You will see a lot of keywords that you would never think of using.
Remember to enter the keywords used by the competition, as well as any keyword variations that contain misspelled words. Take this list and run it through your favorite keyword planner. The Now is the time to sort the keywords and start optimizing your listing. There are also a ton of tools you can use to sort keywords and remove duplicates. Remember, Amazon collects their own key phrases, so you should never use the same word twice, even if it is on another string where the other words are different. Just take a single occurrence of each keyword and paste it on another sheet.
This is where you carefully examine the title, bullet points, and description of your listing, as well as any improvements to be made for Amazon. You should be looking to add the keywords that generate the highest searches and that best match your ad title and bullets. They must have perfect meaning, so be careful. Try to use synonyms instead of repeating keywords. If something is wrong, do not force it.
Check your master list of recently searched keywords and mark any you’ve added or are already there. Finally, take any unused keywords and add the remaining best ones to your backend keyword lists. This is where you put the ones that don’t have such a high traffic but are still good keywords, branded keywords, and even common misspellings generating a high number of searches. Use your 2000 character limit in the first two boxes, and don’t use a comma so you don’t waste valuable space.
Keyword Research Links
Every time a customer searches Amazon and clicks on your listing, Amazon tracks how they got there – it’s all part of the big data that makes Amazon what it is today. But you can take advantage of it too. Tracking a customer’s path creates a unique link necessary to distinguish it from other paths. You can use this link to find out which keywords are working for you and take advantage of them.
Find these links by searching Amazon for the most searched keyword. Locate your listing and copy the unique link. Do the same for each high value keyword that you want to rank for.
Unsurprisingly, competition is once again present. For products that aren’t ranking as high as you want them to be, a quick way to beat the competition, with the exception of Amazon itself of course, is to adjust your pricing. You want to stay just above your margins so that you can give customers a good price while at least maintaining profitability or making a small profit. Be sure to check your margins and calculate all the costs – cost of items, shipping, packaging, fees, and whatever else you pay – before you change your pricing.
Naturally, pricing is a ranking factor on Amazon. The market ranks higher for more reasonably priced ads. Lower prices also naturally lead to higher sales volume, which can also help you move up the ranks – if the price isn’t so low that customers think there is something wrong. with the product.
Set up gifts
In a sense, giving away certain items rather than lowering the price may be more effective if you are concerned about the prospects of buyers. You can still achieve higher sales speed and rank by running giveaways without sacrificing your reputation. The best way to handle a giveaway is to start small – say, five items – and steadily increase the number of items you donate – from five to five. Run the giveaway for three to five days. By increasing this number daily, Amazon will find that the speed of your sales increases over time. Remember that the algorithm is looking for information about the best seller badge holder.