Updated Amazon A9 Algorithm:
In 2020, Amazon changed the way search results are displayed. Amazon’s A9 algorithm focuses on customer behavior, which is reflected in two parameters: intention, purchase. Sales history is another factor that directly affects search results. Hence, building traffic and building sales will help List Rank higher.
The seller wants his own Higher Rank List, what do I have to do? Here are 12 tips.
Two EBCs or A-plus Content Manager
Amazon. EBC, also known as A-Plus content, is an effective way to get new leads. A-Content offers superior customer experience, branding, and building a brand reputation. As a result, products with A-plus content tend to have higher conversion rates, attract better reviews, and lower returns. As a result, products with A-plus content tend to have higher conversion rates, attract better reviews, and lower rates of return.
Third, the recommended traffic
List optimization is the first step in improving your ranking. But all of your competitors are also optimizing their ad. External traffic is a good option to compete.
Marketers first need to know where their target customers are and drive traffic to the landing page. Why not head over to the product list page? Because in most cases, consumers may not have the intention to buy, especially if Facebook, Google and Instagram ads bring external traffic. So if you take them to the product listing page, they will most likely not buy your product and the conversion rates will decrease. But by targeting the landing page, the marketer can collect the necessary information, such as clicks and feeds, and use this data to further optimize their ad.
Fourth, get praise
As we can see, there is a strong correlation between positive product reviews and Amazon search results. Products that rank higher in a wide range of search terms often have higher positive reviews. Lower products on the list have higher positive reviews.
So be sure to get feedback and feedback from buyers.
Fifth, Amazon FBA offers excellent delivery services
Fast delivery has become the norm in the e-commerce industry. Therefore, having a reliable logistics system is critical to your e-commerce business. Today, Amazon has more than 250,000 employees on different continents, most of them working on crucial tasks for the logistics of the organization. For this reason, the company has taken priority in digitizing and automating part of its logistics processes so that its staff can fulfill increasingly more decisive tasks.
In this sense, Amazon’s logistics centers are constantly optimized to offer a highly productive work environment, which affects the quality of logistics and distribution. From ergonomic floors to computer systems to organize all tasks are some of the advantages that these work areas offer.
However, the greatest support that human talent has are Amazon robots (called drives ). The drives move autonomously in a closed area and are guided by scanning QR codes that are found on the ground where they pass. One of its main functions is to move storage shelves (called pods ) from one place to another .The Operations Manager at the Castellbisbal (Barcelona) logistics center, Joan Ametller, explains the following:
“The system knows where the pods and the products they contain are, and it is capable of sending the drives to lift shelves of up to more than 1,000 kg to take them to the employee at his station .”
Amazon FBA makes it easy to manage buyer orders, so sellers can focus on other areas of the business. Additionally, FBA makes it easy for sellers to receive positive feedback from customers. This, in turn, will improve your ranking on Amazon.
Overall Amazon FBA is the only way to ensure positive customer feedback and improve your ranking.
Sixth, the availability of your product
Managing your inventory is critical to stable sales, customer stickiness, and Amazon ranking. If you don’t want buyers to buy from your competitors, you need to maintain sufficient inventory based on the needs of your products.
Seventh, List your products in the correct category
Finding the correct category to list your products can be difficult, so when adding products, sellers need to list their products in the correct list. Failure to do so may result in low visibility and low ranking.
Eighth, the use of Amazon PPC to improve the ranking of organic results
If you are a new marketer or trying to rank your keywords from the competition, using Amazon PPC Organic Ranking is one of the best strategies. You can target keywords in your PPC ads, allowing you to create organic traffic for the same set of keywords.
Nine, click-through rate and bounce rate
Amazon tracks the behavior of customers when they open the login page. It tracks the login time, bounce rate, and other products that customers see when they view the product page.
If someone browses your product by listing and then jumping back from the page, Amazon will think that customers don’t think the product is related to it. This will affect your ranking