Did you know that Amazon is the largest marketplace that exists today? Thanks to its customer service, its speed in shipping and it sells all kinds of products at a very competitive price, many users go directly to Amazon when looking for any product.
But what you may not know is that approximately half of the products sold by Amazon are not their own, but rather from third-party companies or entrepreneurs. . How can your case be?
Therefore, every day there are more people who want to take the step and register as a seller, in order to increase the sales of their business taking advantage of the visibility that Amazon has.
So if you have an online store and want to increase sales with another channel, read this guide carefully because I will tell you how to sell on Amazon step by step, and also, stay until the end because I will tell you 5 tips and tricks to Get ahead of your competition. Let’s see it!
Advantages of selling on Amazon
If you’ve never considered selling your products on Amazon before, you may not know the benefits it can bring you. Therefore, before I tell you how to sell on Amazon, I want you to know its main advantages.
Multiply the visibility of your products
The Amazon website is one of the most visited in the world, so if you are just starting out and still very few people know your product, or you simply want to increase the sales of your online store significantly, with Amazon you can reach a large number of potential customers in a very short time thanks to the great visibility of this marketplace.
Show your products to people interested in buying them
It is evident that your products gain visibility when they are listed for sale on Amazon. But best of all, is that users who browse this marketplace have a high purchase intention . Therefore, you are targeting users in an advanced phase of the purchase cycle and more likely to buy from you than if they found you by other means.
No need to set up your own online store
If you do not have knowledge of web development to create online stores, and you do not have a good budget for someone to build it for you, selling on Amazon may be a good alternative.
You just have to create an account on Seller central! How? I will show you a little later and start uploading your products with their respective photos and characteristics. It is very simple and does not require you to have technical knowledge of any kind.
Internationalization of your brand
Thanks to the fact that Amazon is present in many countries, you will be able to make people from other parts of the world buy your products and thus multiply your sales. For example, if you create an account in Spain, you can sell on the 5 European platforms (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.com) and thus reach many more people.
You build trust with your potential clients
Amazon is the most recognized online sales platform worldwide. We all go to this platform to buy almost any type of product because we know that it is a marketplace that works like a charm and that if we have any type of problem, or want to request a return, we can do it without anyone asking us why .
How to start selling on Amazon?
Now that you know the rates, it’s time to get down to business and start selling on Amazon. The process to do it is very simple.
Decide what to sell on Amazon
Whether you already have a store, or if you want to start a small business and start selling on Amazon to earn extra money, it is important that before registering you do a little search and really see the products that may be interesting.
Are the products you want to sell on Amazon in sufficient demand?
The easiest way to see if a product is selling well on Amazon is to go to the category of that type of product and see the list of the best sellers. For that cause you need to do Amazon product search ,If the product you want to sell is in the first positions, it will be a good indicator. However, in this way we will not know the exact demand that said product has and it will take us a long time to do our study.
To solve this problem, we can use tools like Jungle Scout , which has an extension for Google Chrome that lets you know how many sales each product has. For example, imagine that you have an online home appliance store and you want to sell your robot vacuum cleaners. However, you have so many different models that you don’t want to start selling them all from scratch. You only want to sell those that are most in demand .
You just have to search for “robot vacuum cleaner” and activate the extension to see all the information. Look at a column called “Sales.” There you will see the sales generated by each product in that list of results, so we can get an idea of the model that is sold the most.
In addition, we can also see the estimated income generated by each product in the “Revenue” column.
Are the products you want to sell on Amazon dominated by a few sellers?
Now that you know if a product is in high or low demand, it is time to see if the sector is dominated by a few sellers or not. If it were the case that there are one or more sellers that bring together almost all sales, I recommend you try to sell another product on Amazon, since it will mean that these sellers have very loyal customers, they have very good opinions and it will be difficult to overtake them in the results listings, so yeah product search is the key.
Do your competitors’ products get a lot of reviews? They are good?
The number of reviews a product has is a factor that Amazon takes into account when it comes to positioning a product in search results. Therefore, if your competition has a lot of reviews on the products you want to sell, it can give you an idea that it will be difficult to beat them. However, if there are few products that have many reviews, and they are also distributed among several different sellers, it will be an indicator that there is not much competition.
You can enter the products and look at their ratings and reviews one by one, or use the Jungle Scout extension again But you should not only look at the number of reviews, also the quality of them . If you see that the products that are in the first positions have mediocre or even bad valuations, it is a good indicator to launch yourself to sell yours.
What profit margin would you get?
Finally, before you start creating the account and putting your products for sale on Amazon, it is very important that you calculate the profit you can obtain from the sale of each product.It does not matter that you already have your prices set because you already sell them at that amount in your own store. That price on Amazon may not be competitive and no one buys you. Therefore, one of the first things you have to look at is the prices of your competition and to think if you can really put a similar price. And that’s something you need a Virtual Assistant for which ,Ecommvida shall help you in.